Archive for the ‘Marketing’ Category

Keeping ISPs Honest

Saturday, March 29th, 2008

Did you know some ISPs (Internet Service Provider) inject advertisements into your Web queries? This and other stupid things some ISPs do are discussed in the Electronic Frontier Foundation posting Software for Keeping ISPs Honest.

The March 27th, 2008 announcement of a détente between Comcast and BitTorrent was great news. The two parties announced they will undertake a collaborative effort with one another and with the broader Internet and ISP community to more effectively address issues associated with rich media content and network capacity management. Read the details in the BitTorrent posting Comcast and BitTorrent Form Collaboration to Address Network Management, Network Architecture and Content Distribution

Unfortunately, the general problem of ISPs doing strange things to Internet traffic without telling their customers is likely to continue in the future. EFF and many other organizations are working on software to test ISPs for unusual (mis)behavior. In this detailed post, we have a round-up of the tools that are out there right now, and others that are in development…

Yep, it is likely to continue. The mighty power of greed knows no boundary. As though defending against Internet hackers, crackers, and crooks, isn’t enough, we will soon need to defend ourselves from unscrupulous ISPs.

…John

Vista NOT

Saturday, March 22nd, 2008

The Microsoft Watch posting 10 Ways Microsoft Can Make Windows 7 Lucky lays out a 10 step Vista recovery program for Microsoft. Here are my reactions to the 10 steps.


1. Windows 7 has to be a whole lot better than Windows Vista.

Better doesn’t mean tons more features.

Any process requiring more than two mouse clicks is too complicated. Every Wizard is unnecessary. Windows 7 must wring the complexity out of the user interface. Microsoft can make Windows 7 more compelling by radically—and I mean RADICALLY—changing the UI. The old motif has got to go, and its replacement shouldn’t be one motif but several.

Featureitus seems to be a Microsoft marketing mainstay. Deviating from it will require changing the culture, and we all know how extremely difficult that is.


2. Windows 7 must generate a compelling hardware refresh cycle.

Microsoft’s fundamental development philosophy should be: one operating system to rule them all. If Apple can put Mac OS X derivatives on other hardware, such as iPhone, surely Microsoft can do something similar with Windows 7 (I’m not referring to a separate, embedded product).

Mac OS X is built on an a venerable UNIX architecture that has morphed countless times in the last 39 years to meet the needs of countless products, while still retaining its core designs and philosophies. I think history tells us the design of Microsoft Windows lacks this ability.


3. Windows 7 should go back to basics.

The browser has got to come out of the operating system. Internet Explorer has caused usability and security problems for far too long.

Fat chance. Doing so would be admitting to a major faux pas. Something that seems to be alien to Microsoft culture.


4. Call it Windows 7 Core.

The starting point must be the core, the kernel. Supposedly, Microsoft has made a fresh start with the Windows 7 kernel. From a usability and security perspective, that’s exactly what Microsoft should do. But Windows 7 has to be more by being less: It has to be the kernel, and to developers and other partners almost nothing more. Microsoft should even consider separately branding the Windows 7 kernel.

I think backwards compatibility hacks are the bane of Windows. On one hand Microsoft marketing seems to demand them, even though black hats use them as avenues of exploitation. Taking them out or drastically munging them raises customer hackles, as witnessed by some customer reactions to Vista.

If Microsoft does decide to start fresh, my advice would be to build on something that works, like a UNIX thingy. Don’t even think about doing it yourself, ever again. Operating systems are the most difficult things to program, and take a very long time to get “right.”


5. Windows 7 should be familiar.

Windows Vista was too much like the disastrous Windows Me II.

Learn from Max OS X.


6. One Windows 7 version is enough.

From the Windows 7 Core, OEMs should be able to customize the operating system for specific hardware and usage roles.

Gee, just like a UNIX thingy.


8. Windows 7 must give much, through sync.

Synchronization is the other killer UI, and it’s essential to fulfilling Ozzie’s mesh vision. Windows 7 needs a synchronization engine bound to the IP stack. This sync platform would become the hub for data exchange regardless of format or service. It’s a tough challenge and maybe even beyond Microsoft resources for Windows 7.

O.K. to what ever this mesh vision thing is. Wouldn’t want to stop someone from being “innovative.”


9. Windows Vista Capable means backward compatibility.

I’ve suggested some radical changes to Windows that simply are unworkable because of backward compatibility considerations. It’s time Microsoft put all that virtualization technology to good use. The company should radically rearchitect the operating system, while using virtualization to provide backward compatibility to Windows Vista and XP. Then the company can put all those Windows Vista Capable stickers to good use, on Windows 7 PCs.

Cool idea. Who knows, maybe building on a UNIX thingy and virtualizing sins of the past, may be a way for Microsoft to get back on its horse.


10. Windows 7 security features must increase usability by decreasing complexity.

Microsoft’s approach to security is fundamentally flawed.

I think the black hat underworld would whole heartedly agree.

Bottom Line

The author of the posting, Joe Wilcox, is making some intelligent suggestions. I doubt Microsoft will listen to such things until it is in really deep yogurt and hurting. Until then, marketing weenie greed will continue guiding the good ship Microsoft.

…John

Ballmer Blather

Friday, March 14th, 2008

I chuckled at the Inquirer posting last month Dealing with Ballmer is like dealing with an estate agent, over the remarks of an EC regulator dealing with the recent judgment against Microsoft.

Neelie Kroes revealed how in meetings she found him more slippery than a well-greased eel.

She said that she could remember at least four times when, if you were naïve, you could have thought everything was fixed.

However, it turned out that nothing was ever fixed and Microsoft was not even trying to “deliver and implement.”

In short, negotiating with Steve ’sounds of silence’ Ballmer was like dealing with an estate agent who is trying to convince you that the kitchen really is not falling into a Victorian cesspit and will be cheap to repair.

Unfortunately for the Vole, Kroes really thinks that Steve is the sort of person where you have to count your fingers after shaking hands. This might cause a few problems for Microsoft when it comes to the EU deciding about any take overs of Yahoo.

Today over breakfast I read the eWeek story “Steve Ballmer On Vista, virtualization and open vows”. Baller was interview by Senior Editor Peter Galli. (sorry, there doesn’t seem to be a link to the article on eWeek.com).

I was struck by the responses beginning with “Well,…” An insurance adjuster advised me some time ago to not believe anything after the “Well,…” I don’t. This sage advice has proven itself again and again.

Steve Ballmer has proven his marketing genius over the years. I think Microsoft would be just a shadow of itself if it weren’t for Ballmer’s marketing talents.

In the end, I think Ballmer always gets his pound of flesh. Late last month during a conference call billed as “significant, ” Steve Ballmer and others divulged some details of opening some API’s and protocols. See Microsoft Opens Kimono - Somewhat.

Oh, about that pound of flesh. In the interview Steve says

Open-source developers can write software that uses those patents. Their customers, the users of the products, must get a license. The developers themselves don’t need to get a patent license.

Slick, Steve. Slick.

…John


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